On Saturday 27th June, we met for a photo opp a outside the head office of the Advertising Standards Authority and to deliver the below letter to Lord Smith, outlining our demands, launching our campaign that targets ASA’s policy that means ads are not pre-checked for sexist content before they get released into the public domain. This was after RPC was refused a meeting with the ASA via an email correspondence in February.
You can join our campaign on the social media! Use this plackard template to highlight the next sexist ad that you see when you’re out and about, and tweet it to us using the #ASAapproved hashtag.
The text of the letter that we handed in can be found below:
To Lord Smith,
On behalf of Resist Porn Culture and women and girls, we would like to draw your attention to the failing of the Advertising Standards Authority in protecting one half of the population from imagery that serves only to perpetuate the myth that we are merely sex objects.
We asked to meet with the ASA to discuss ways of moving forward but were refused, so have no alternative but to take this protest to the next level.
RPC demands the ASA:
• Enforce all codes that apply to the rights of women and girls to be free from ads sending the message women are merely sex objects, while in public areas
• Screen advertisements before their publication, as sexist adverts gain increased publicity from ensuing complaints when they are banned after publication
• Increase its capacity to deal with the high levels of complaints that they receive, and deal with them in a timely manner
• Meet with RPC and other women’s rights organisations concerned about this issue and update them on progress regarding these demands
RPC calls upon the ASA to fulfil its mission, as stated on the ASA website; … “to make every UK ad a responsible ad”.
We are tired of walking down the streets (which belong equally to women and girls) and being bombarded with adverts that demean and degrade us. You won’t be able to imagine what it feels like to walk through a world like this, against an already existing backdrop of inequality and sexual assault and rape.
The responsibility for taking this on rests with you and we ask you to act.
Lisa-Marie Taylor, RPC