Resist Porn Culture (RPC) are holding a subvertising competition. Pick a sexist advert and subvertise it. The winner will receive a signed copy of the forthcoming book by RPC spokeswoman, Dr Heather Brunskell-Evans:
Internet Pornography: Disciplining Women Through Sexual ‘Freedom’ which is due out in the summer.
Please send your submissions to email@example.com
The closing date is the 31st January and the winner will be announced on the 1st February, with the best ones being put onto the RPC website.
The Resist Porn Culture team
(Subvertising is a portmanteau of subvert and advertising. It refers to the practice of making spoofs or parodies of corporate and political advertisements. Subvertisements may take the form of a new image or an alteration to an existing image or icon, often in a satirical manner.)
Our brand new cards are ready to hit porn-selling outlets
Calling out sexist, misogynist adverts
RPC is launching a campaign against sexist and misogynist advertising, a project exposing adverts that reflect and perpetuate porn culture in order to sell their products.
PETA’s porn site We are joining Vegan Feminist Network’s call for PETA to ditch its strategy to use pornified content, objectifying women in order to promote its animal rights campaigns. We think that objectifying women is not right, regardless of what purpose it supposedly serves.
Vegan Feminist Network’s article on PETA’s porn site
PETA’s Don’t Swallow. Ditch Dairy. PETA’s sexist ad campaign using pornography imagery got ditched shortly after release, after calls from women’s rights groups: http://www.nottinghampost.com/Animal-rights-group-PETA-ordered-remove-indecent/story-25147492-detail/story.html RPC was asked to comment on this by the BBC: http://www.bbc.co.uk/news/uk-england-nottinghamshire-30351833
Flirty Shades of Surf We started with the recent advert for Surf: http://www.surf.co.uk/products/liquids/Flirty-Shades-Of-Surf-Liquid.aspx?gclid=CjwKEAiA7ZajBRCpur2xi47n1zkSJADqV2WlM7MLR7KhD4DeYtXrlt4UD-A0ek8dnK4aGUIPOyrqWhoCO9Xw_wcB&gclsrc=aw.ds And if you would like to do something about it, please add your signature here: https://www.change.org/p/unilever-surf-remove-your-flirty-shades-surf-product-from-sale-boycottsurf?recruiter=178432199&utm_source=share_petition&utm_medium=twitter&utm_campaign=share_twitter_responsive You can also send your complaint to Samantha Cole, the brand PR manager. Here are the contact details: T : +44 1372 945896 M: 07990 772347 Samantha.Cole@unilever.com
RPC is about to launch the Porn Free campaign in the UK in the coming months. Watch this space for more details.